We Are Secretly Nice.

We're a remote product design studio that dots the banks of the Salish Sea of the Pacific Northwest, situated in the world's third largest tech hub. We specialize in designing targeted UX solutions for B2B startup teams.

Our Team

Meet Our Principals

Matt Wolfe and Kris Morgan have been solving user experience challenges—for startups, for NGOs, for game companies, and for fortune 500 enterprise teams—for over fifteen years.

A passion for early-stage teams.

Today we work with engineers, scientists, inventors, industry experts and tech-minded entrepreneurs who have a unique perspective on what the B2B customer of today is missing from their toolset or workflow.

About You

Your UX Needs are Different

Bold Visions. Short Timelines. Real Stakes.

You work in complex, nuanced spaces where bad solutions that hide behind flashy graphics get weeded out quickly.

Your customers demand robustness, but will get frustrated and leave when that power starts to feel unwieldy.

You prefer to run light on UX help. But you call experts in when a key UI issue comes with a less obvious solution.

This is 100% Our Wheelhouse.

We design for products in mid-flight, replacing failing, cookie-cutter parts with ones that actually do the critical work they were assigned to do for your customers.

Our service is a structured, hyper-streamlined version of the larger product design engagements we’ve done over the last 10 years. It's been tested by our fortune 100 enterprise clients, but it's tailored for products like yours.

If you're a B2B founder or an internal product owner chasing a solution to complex UX issue, let's talk through how we can get you on the other side of it.

Explore Use Cases See How We Work