Every beat matters. So whether you’re selling your product through live pitches or self-serve subs, your demo has to immersively, believably close the story you’ve set up.
The Reality
An opportunity to sell to a new customer or investor just fell into your lap.
The stakes are high, and the turn-around short, but you’d really like to land this.
You don't feel like the experience really supports the story you’re trying to sell.
Common UX Issues
Your extensive feature list has dampened the impact of your big aha moment.
Your demo doesn’t set up a real customer problem or the risks of not solving it.
It feels more like a feature walkthrough than an easy to follow narrative.
Your audience has to learn new concepts in order to understand your solution.
Demo Design Principles
A satisfying end requires setting up what happened before your app swooped in.
Don’t let B-features distract from the core problem and the flows that solve it.
Not all plot points require clicks: give passive UI a persuasive supporting role.
Arrange your UI so that it’s always there to provide the desired interactive beat.
Discovery Questions
What ending do you envision for your customers after using your software?
Why is your solution effective in countering their current situation?
What solutions have they tried prior to your product? Why don't they work?
What beliefs or constraints are holding your customers back? Why?
Let’s design the demo that pays off the promise you made on your landing page—and feels amazing to present—beat by beat.
Our work is quality. But you don't have to take our word for it.
Concise, achievable objectives. No creep. No drift. No surprises.
We check in afterward, ensuring our designs work in reality.
Let’s talk about your immediate challenges, and how we can target them with a limited effort.
Book an Intro Call Email Us Directly
