When your app grows from dozens to hundreds or thousands, the white gloves will have to come off. And designing for self-service will become a key UX priority.
The Reality
Your product has recently been made available to more customers than ever before.
The self-service version of your app isn’t quite there yet, and new users are struggling with it.
You don’t have bandwidth to support users or hand-tailor the experience, like you used to.
Common UX Issues
Not being upfront about outcome and steps to get there will feel like a total slog.
Users can’t discern the whole concept from a set of seemingly unrelated parts.
Users will feel intimidated if the app demands too much expertise upfront.
Without a firm concept of what the app’s approach is, users aren’t in control.
Onboarding Design Principles
Clearly articulate and showcase your most common user journey.
Align with user expectations by starting from common UI or industry frameworks.
Clear nav labeling explains your product’s structure and approach at a high level.
Reinvent the wheel, only where you want to highlight what makes you different.
Discovery Questions
What aspects of your app have customers described having trouble with?
Which of the customer issues are you most worried about? Why?
What is the most important outcome your product offers to customers?
What are are the steps to reach that outcome? Which are the most critical?
Onboard customers with clear expectations, a shared language, and faster, happier outcomes.
Our work is quality. But you don't have to take our word for it.
Concise, achievable objectives. No creep. No drift. No surprises.
We check in afterward, ensuring our designs work in reality.
Let’s talk about your immediate challenges, and how we can target them with a limited effort.
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